Competencies and Experience
- Advertising campaign development
- Branding strategy
- Budget management
- Compensation planning & development
- Copywriting
- CRM
- Database analytics
- Digital strategy
- Executive presentations
- Funnel management & forecasting
- Franchise development
- Go-to-market strategies
- Lean Six Sigma
- Marketing research (quantitative, qualitative, B2B & B2C)
- Media planning
- Microsoft Office Suite (Word, Excel, Power Point)
- Process engineering
- Project management
- Product management
- Promotions
- Public relations & editorial marketing
- Sales coaching
- Sales enablement/resource development
- Salesforce.com
- Segmentation
- Training