Here’s a repository of articles I’ve come across that I’ve found to be valuable sources of information about all things marketing, sales operations, sales enablement and other business topics. Feel free to check them out at your leisure. Updated regularly.
Some would argue that any kind of intelligence in marketing would be an improvement over what companies are doing now. But AI’s time in the sun is coming. This insightful article from Robert Allen on LinkedIn is really thought-provoking.
Written as much from an SaaS perspective as anything, but still an insightful glimpse into the skillsets that product managers with their eyes on a C-suite position will need.
Whether it’s a blog, an email campaign or a white paper, how do you ensure that your readers get beyond the headline and the intro? This is one list I found to be really useful.
I love data, and I love KPIs. They’re like your daily blood pressure reading. But only if you’re looking at the right ones. Look for a future blog post about this very subject!
You don’t have to be an Uber, an iPhone or an Amazon to be a disruptor. Identifying your company’s or your customers’ problems can be the greatest source of inspiration—or the next really smart thing to do.